Archive for August 26th, 2010

Hamlet Cigar. One of the greatest ads ever.


Martin Scorsese Directs New Chanel Cologne Ad


Oscar-winning director Martin Scorsese lends his talents to Chanel to create a commercial for their new men’s cologne, Bleu de Chanel.

Following the classic Scorsese model, a rebellious young actor, played by French actor Gaspard Ulliel (of ‘Hannibal Rising’), refuses to conform to expectations and falls in love with a woman who fuels his work with passion and turmoil.

All that’s missing is the famous Copacabana Nightclub sequence from ‘Goodfellas,’ along with much of his signature violence, though we guess that wouldn’t be appropriate for a cologne ad. Watch It:

Scorsese’s Bleu de Chanel commercial is the latest example of the fashion world tapping famous names to direct their commercials — or “short films,” as the companies have begun calling them. Gucci recently released a preview of the 3-D ad for their new fragrance Gucci Guilty starring Evan Rachel Wood and directed by Frank Miller of ‘Sin City’ fame. The full “film” will make its debut on the MTV Video Music Awards on September 12.

Louis Vuitton tapped director Zoé Cassavetes for a short called ‘Hide and Seek,’ for which she took Vuitton’s summer designs on a romp through London. And Sofia Coppola directed an ad for Dior’s fragrance Miss Dior Cherie, and is rumored to have recently shot yet another for the luxury fashion house with Natalie Portman, a company spokesmodel.

Interestingly, this isn’t Scorsese’s first short: He shot Michael Jackson’s ‘Bad’ video in 1987; the full-length clip runs 16 minutes, but was edited down substantially for television.

Considering that he’s directed 17 actors to Oscar-nominated performances, a role in a Scorcese film is coveted in Hollywood, and Ulliel feels similarly. “Martin Scorsese is a director whom I’ve admired for a long time,” he says. “I see him as one of the great masters of contemporary filmmaking. Throughout the five days of work, he overflowed with energy and enthusiasm and achieved something that truly stands out from other fragrance commercials.”

source:By The Editors of StyleList

“Creativity has the power to transform human behavior.”


This is the new belief of Leo Burnett worldwide. We pride ourselves as a “HumanKind” agency, because we recognize the business of brands starts and ends with people. It is only when you look at a problem through human lens you’ll find an answer which makes sense to human beings. Its amazing when you put people in the centre of things you tend to find answers effortlessly. In this era of people, brands are hardly owned by the manufacturers or marketers hence how do you find a meaningful or purposeful place in peoples lives is a billion dollar question.

We are social animals, what binds us together are religion, nationality, language and shared values. Brands therefore propagating these values are likely to bond with people longterm than those who talk about transactional things.  Brand Tata is a classic example of upholding the values of Honesty, transparency and integrity which are ageless and are still relevant to the brand as they are to society.

HumanKind thinking recognizes the motives behing human behavior and try to tap them for brands. Its a very simple principle of juxtaposing humans and brands together, map the similarities and make people see them. As you can not make people change their behavior to force fit them into your scheme of things you need to understand people and find a purpose to your brand in their life.

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