Posts Tagged ‘ language ’

Creation of Gandhi font.


Or is he a different type?

In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we can still see the shining light of humanity. Mohandas Karamchand Gandhi. A different type.

Above are the words came out of Agnello Dias when I told him about my intention to create a font for Gandhi.

” There is no god higher than truth.” is what he said and is what got imprinted in my mind  ever since I was a little boy, my grand parents always told me stories of Gandhi at bedtime, I am still a vegetarian thanks to the impression he made on me. I am just a spec in billions who follow him. Once he said “Whatever you do will be insignificant, but it is very important that you do it.”

When Indian Industrialist Vijay Mallya salvaged the pride of a nation by bringing back the priced possession of a man who owned nothing. The day New York auctioneer announced auctioning of Mahatma’s spectacles the nation put her head down in shame, as embarrassed Indian government’s  desperate attempts to stall the action failed, Mallya’s $1.8 millon came to the rescue.

His glasses has a deep significance to all Indians, when he gave away the glasses in 1930′s to an army colonel he said ” these gave me vision to free India”. Today as we live in a free India we still are slaves to violence, terrorism, untouchability, communalism and many more evils. A young nation celebrates holiday on his birthday than his wisdom as Nitesh Tiwari one of our copywriters put it.

How do we make him and his vision relevant and how do we make people try to see the world through his eyes? Than the Idea of a typeface created out of his glasses came about.

Typographers from Leo Burnett went on to create this marvelous Gandhiji font in Devanagari and the team is working overtime to launch english and other Indian languages.( an up-date:English, Devnagari, Tamil, Telugu and Kannada are available ) The website went live last night http://www.gandhijifont.com

What’s the best way to keep Gandhi’s spectacles away from auctioneers than this?


iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. Every photographer worth his salt resisted the digital formats till Hasselblad and Sinar came up with digital backs, even I resisted till Nikon D90 happened.

Purist will resist the “bastardisation” of any art form. Human talent and craft rules supreme any intervention by machines or non-human is believed to contaminate art. Each art moment faced this challenge be it Cubism, Dadaism or Expressionism. This divine Apple’s intervention will also have its fair bit of resistance from purist. Never before the digital software gave the gratification of real painting experience, where technology is invisible. Thanks to the touch screen and tablet format, suddenly one gets instant gratification of drawing or painting.

I have never tried to create art using digital technology in my life till iPhone happened a year ago, where I downloaded an app called “Fountain Pen” which allowed me to scribble on the screen, I loved it but never took it as serious art, while my friends from Twitter and Facebook insisted that indeed it was, when shared. When I picked up my iPad last December on my son’s insistence to watch You Tube Videos and ads, I discovered many silly drawing apps which did not interest me till I stumbled upon “Art Rage” which blew my mind, it was like a live TED video and magic unfolding every second. I looked at havens and adopted “Art Rage” instantaneously.

What magic did iPad and Art Rage did on me?

As I said before iPad gave me the gratification of real drawing and painting and further iPad allows me to carry my studio with me almost every where like a mobile phone. Art Rage gave a complete studio of 2000 square feet with innumerable capacity to store canvases both painted and new, hundreds of tubes of colors free with infinite shades, entire sets of hog hair and sable hair brushes, palate and painting knifes, rollers etc, etc, all this lifetime supplies for a meager $7.00.

Nothing is more tempting to a soccer player then seeing a still ball, and same is true to an artist, give an artist a white paper and ask him/her not to scribble? Materials tempted me to carry on painting especially the oils, all this without the hassle of cleaning or arranging. I painted close to 70-75 canvases in less than 40 days and did around 200 charcoal sketches, all this in normal process would have taken almost couple of years, what does this say to us? At an average time of 3 hours for each painting it make you more prolific than any one can ever imagine!

Technology is not helping art it’s just helping the artist, you still need to be a trained artist to paint even on a dame tablet. Prolific art may cause a supply surplus in the market but on the other hand artist may actually see some money while they are alive.

Had anyone ever guessed that one can score 300 runs in 20 overs?

“Airwaves belong to the people”


India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverage to ugly money display in parliament to cricket scandals to reality shows to pink chaddies to meter jams, by making public opinion count, aam admi is the king today decides who can do what and when and how.

This is the beginning of  “Democracy 2.0”. Empowered by 650 million mobile phones loaded with FM radio’s and over 200 million traditional radio sets new revolution is about to begin in the real India from an unexpected medium called Radio.

What Facebook and Twitter are doing to urban India, radio can do to rural India, only if the government were to wake up and allow community radio to spread like wildfire.

Pandit Nehru put pressure on radio to help in “Social modernization” of independent India.  How true? Social modernization can only be achieved by debate and exchange of ideas between people, every revolution in the modern world used radio to propagate and influence people to their ideologies including Netaji Bose.

Linguistic diversity is never been respected as mush as it should in India, we have always looked at India as three-language nation: Hindi, English and Tamil. What can we do to a country where a dialect changes every 24 kms? Radio might just be the answer.

Can “Akashvani” become “Prajavani”?

Creation of Gandhi font.


Or is he a different type?

In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we can still see the shining light of humanity. Mohandas Karamchand Gandhi. A different type.

Above are the words came out of Agnello Dias when I told him about my intention to create a font for Gandhi.

” There is no god higher than truth.” is what he said and is what got imprinted in my mind  ever since I was a little boy, my grand parents always told me stories of Gandhi at bedtime, I am still a vegetarian thanks to the impression he made on me. I am just a spec in billions who follow him. Once he said “Whatever you do will be insignificant, but it is very important that you do it.”

When Indian Industrialist Vijay Mallya salvaged the pride of a nation by bringing back the priced possession of a man who owned nothing. The day New York auctioneer announced auctioning of Mahatma’s spectacles the nation put her head down in shame, as embarrassed Indian government’s  desperate attempts to stall the action failed, Mallya’s $1.8 millon came to the rescue.

His glasses has a deep significance to all Indians, when he gave away the glasses in 1930′s to an army colonel he said ” these gave me vision to free India”. Today as we live in a free India we still are slaves to violence, terrorism, untouchability, communalism and many more evils. A young nation celebrates holiday on his birthday than his wisdom as Nitesh Tiwari one of our copywriters put it.

How do we make him and his vision relevant and how do we make people try to see the world through his eyes? Than the Idea of a typeface created out of his glasses came about.

Typographers from Leo Burnett went on to create this marvelous Gandhiji font in Devanagari and the team is working overtime to launch english and other Indian languages. The website went live last night http://www.gandhijifont.com

What’s the best way to keep Gandhi’s spectacles away from auctioneers than this?


Neil French. King of good times.


Neil French. The most colorful advertising creative man the world has ever seen at least this part of the world. Pole dancers to sexist comments to brilliant writing to scam ads to bull fighting to cigars, he has given it all. Advertising’s very own bad boy quietly settled for a Dad’s post. I was fortunate enough to spend couple of days with this legend at Shanghai last year.

I have always admired his guts, audacity, cleverness and above all his craft, as an art director having worked with someone of the best Indian writers like Biwas Sen, Chax, Kersey Katrak, Mohammed Khan, Ivan Arthur, Balki and Agnello Dias, still feel some dissatisfaction of not working with Neil. At least I cherished the moments spent with him in China. I hate the sexist and blunt rude man in him at the same time love his simple frankness. He loves his live, work and women. His passion for writing and dismissiveness both are equally infectious if you listen to him long enough.

The time I spent with him was like a movie trailer , I witnessed him autographing on the breast of a young chinese ad professional to his Cigar chewing arrogant command for respect look to insights into his work to his obsession to play online monopoly to an anxious dad worried for his son being left alone at a friends place. I got to see the man up close delivering all emotions.

Talking about his sexist remarks on a fellow CD at WPP, which forced him to step down as worldwide creative director and have had the grace to accept that his sense of humour not going well with the community. Couple of years later found support in Asian creative icon Jureeporn who attributed her success to his encouragement of women creatives in Asia.

Two of my favorite campaigns:

XO Beer.

To prove a point to clients who think that print as a medium is not suited for FMCG and beer. So he went on to create a brand called “XO” which never existed in real life and even created fake packaging. He broke every beer advertising rule, no pouring shots, no drinking shots, no sexy women, no expensive cars, no mouth watering defrosted glass with froth. The campaign became a rage and people flocked to the shops and bars only to discover that the brand never existed and it was a private lesson taught in public. You need guts and audacity to think and implement a campaign like that. Hats off.

Chivas Regal.

When Johnny Walker was a market leader, Chivas considered to be cheap and therefore selling less in a status driven market. The obvious decision was to increase the price but along with it came a super confident tone of voice almost bordering on arrogance did the trick and Chivas became No:1. In case if have not read the line it says : “If you don’t recognise it, you’ve probably not ready for it” and what you see below is a bottle without the label.  Absolutely Audacious.

Lessons from this master’s life are: when you enjoy your life and live fearlessly you tend to come up with brillent ideas. True. when you are on a roll you tend to engage people in a more charming way than when you are down.

As they say “French” knows how to live life king size.

“Indian print slipped into coma a decade ago.”


Shocking but true. What is keeping print advertising art alive is the pro-active\pro-award work. Once most loved advertising medium is dying and helplessly staring into nothingness, hopelessly waiting for a miraculous recovery. Who can kindle the hope? Kindle? Or will the Apple’s of the world pad-up for the revival of written word?

Kindle and our very own Chetan Bhaghat are bringing readers back or if I may say so, bringing a newer generation of readers. My children never read “Tower of silence” or “Hobbit” or “Watership down”; they don’t look up to Ann Rand or Hermann Hesse. Only newspaper they are interested is Bombay Times.

Reading books or for that matter any printed word is becoming rarest of rare things to happen, if they do happen than, that’s the day papa’s like me celebrate. While multi-screen revolution and evolution may keep words alive and evolve, what about print advertising? Do we need to get satisfied with sale and escort services ads? Will the sleeping beauty called print resting in coma move any muscle someday? Or will it rest in the book of Eli?


Once brands and issues use to put forth compelling and persuasive arguments like the ones Agnello Dias does for “Aman ke Asha” or Mohammad Khan’s argument for a price hike of 50 paisa for Kingston cigarettes or Adrian Homes Insurance ads or Bill Bernbach’s logic for Jewish Rye. The art of writing persuasive copy is gone, most of the copy writing in print today is salesman copy written by writers with content copy mind-set.

Once a client and a media agency head in a drunken state told me that print can’t deliver emotions therefore we are using print as informative or reminder medium. Hence there are no theme ads scheduled. I almost cried “ Get your heads checked ***holes” like in dreams only I could hear my voice.

When Mohammad Khan advertised for “Vadilal” readers licked the pictures of the ice-cream, when Ajit Patel shot a Premier Padmini, thousands of cars rolled out of the shelves, Elsie Nanji went to jail for Action shoes. Passionate writers and art directors sold many emotions in print.

Chetan Bhaghat, Agnello Dias and Kindle’s of the world are the only hope to make printed word to talk again.

India is not one country.


Contrary to popular belief India is not one country. Its several.

22 official languages , 28 states and 7 union territories, 12 different cuisine types, more than half-a-dozen religions, Thousands of dialects. Its like putting Europe and Africa together and term them as one country. Nothing Indian about India for example there is no Indian food but there is Punjabi, Rajasthani, Andhra, Bengali and so on, similarly there no one Indian style of wedding, each state has its own way. What binds this huge diverse nation? It’s not language, its nor religion, it’s not food, it’s not culture. Its common shared values, wisdom and aspirations.

People may follow the same religion but the rituals are different, north Indian women fast for the prosperity of her husband during Diwali south Indian women do the same two months before, its difficult to talk to entire nation in a single breath.  There are close to 500 satellite TV channels in the country. Tamilians have a choice of over 45 channels. Apart from the language, food and cultural differences there are economic and social divide marked by income and caste systems. It’s too complex to deal with.

Imagine the plight of national brands present across the country, how can they communicate with its consumers with a single language commercial? How many languages can you dub? How many versions can you shoot with different cast and costume? Can you run a french commercial across europe and africa? will the British accept German news dubbed in english? Why should the Telugu’s accept a hindi commercial dubbed in Telugu while there are watching original Telugu programming on television?

When will the Indian marketers understand and act? Local brands discovered this chink , armed with local stars, celebrities and native knowledge, started pushing big brands out of consideration. Only few exceptional brands may survive this brutal national and local divide.

If a local market is important than the brand must invest in creating the local content , other wise just run the German ad, who cares? As the game is shifting to smaller towns and rural areas of the country, brands must tag along as locals than outsiders.

Who says India is one country and all Indians are identical ?

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