Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally. The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in theContinue reading “Real time Creativity.”

StorySelling.


Dream Merchants to storysellers, advertising creatives made the distance. As television gained popularity, it took little time to realize that viewers are interested in entertainment and not messages. This reinvention has its inspirations drawn from the human history, a simple insight of humans being exploited by religious preachers,  travellers, wise men and grand parents: PeopleContinue reading “StorySelling.”

Neil French. King of good times.


Neil French. The most colorful advertising creative man the world has ever seen at least this part of the world. Pole dancers to sexist comments to brilliant writing to scam ads to bull fighting to cigars, he has given it all. Advertising’s very own bad boy quietly settled for a Dad’s post. I was fortunate enough to spend couple of days withContinue reading “Neil French. King of good times.”

“Indian print slipped into coma a decade ago.”


Shocking but true. What is keeping print advertising art alive is the pro-active\pro-award work. Once most loved advertising medium is dying and helplessly staring into nothingness, hopelessly waiting for a miraculous recovery. Who can kindle the hope? Kindle? Or will the Apple’s of the world pad-up for the revival of written word? Kindle and ourContinue reading ““Indian print slipped into coma a decade ago.””

Sameness syndrome.


Same to same. Ditto. Copy that. Identical similarity. Monotony. Repetition. Parity. Par. Oneness. At the least sameness have more than a dozen synonyms. Will you second that? Sameness is a modern-day disease we all suffer from. Nearly 25 years back when I started to travel aboard, each airport, each city and its taxies, signage, people,Continue reading “Sameness syndrome.”

Get paid to live in the past.


Have you ever heard about a profession that pays you to relive the memories of your childhood and of  bygone days? Well advertising does. Advertising planners and creatives thrive and make a living by generating insights and using them judiciously and at times generously for the brands. “Insights” are nothing but homegrown truths, which peopleContinue reading “Get paid to live in the past.”

Why expat creative officers do not work in India?


It is not by ­­­accident that Indian advertising had very few expats or even none I must say given our size and importance of our market post liberalization. Compare this with countries like Malaysia, Thailand, Indonesia, Philippines or even Japan, China or Korea all of them are equally sensitive to their culture and people. Why isContinue reading “Why expat creative officers do not work in India?”

“Ganesh” most loved god by people. And most fascinated by artist.


Today Hindus celebrate the festival of “Ganesh Chaturti”, where Lord Ganesh was made head of all deities by his father Lord Shiva, religion apart, Ganesh the half elephant- half human, short, fat and has rat as his vehicle is the most loved god in India, he cuts across all religious and physical boundaries. In Bangkok or Barampur  no business isContinue reading ““Ganesh” most loved god by people. And most fascinated by artist.”

“Famous brands make creatives famous.”


Young creative people often shy away from working on big brands, it is becoming extremely difficult to attract good talent to work on country’s biggest brands. The reason being: You have to work with-in a given box, younger ones wants the freedom to think freely and fit brands to their ideas than the other way round. The disciplineContinue reading ““Famous brands make creatives famous.””

“5o die as a result of striking doctors and world’s largest democracy goes numb.”


Residents Doctors of PBM Hospital raise slogans during their strike in Bikaner on Tuesday. Photo: PTI Shocking! If reports were to believed as of this minute over 50 patients died last 3 days due to striking doctors in western state of Rajasthan. And 1.2 billon strong Indian population has gone numb after handful of doctors held theContinue reading ““5o die as a result of striking doctors and world’s largest democracy goes numb.””

“Bollywood the ugly caterpillar.”


Bollywood is going through a metamorphosis, what dominated in sixties was emotional melodramas and patriotic themes to seventies restlessness for social justices lead to the creation of “angry young-man” and eighties saw the emergence of romance  and optimism with new parallel cinema thrown in. Nineties saw the global settings of Bollywood reflecting the success of Indians abroad and Bollywood started setting stories rather than songs abroad. AndContinue reading ““Bollywood the ugly caterpillar.””