Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally.

The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in the modern-day with Internet it became viral and buzz marketing. Now live is the name of the game live news in the aircrafts, live tweets from the space, live television on the mobile phones, live web cams stream videos from 2940 cities across the world from 4835 cams.

What can one possibly do with this live world today apart from tweeting and chatting? Leo Burnett Chicago came up with a creative idea: They created “David on Demand” . First ever Internet controlled human being. Take a look at the video:

We all have been talking about social media and how could one leverage this for building brands? There were theories about the possibilities but no cases to demonstrate until last year when Crispin Porter & Bogusky came up with this Cannes titanium winning idea, check the video:

Creativity has the power to change the way we consume the new technologies, above cases are shinning examples of how imaginatively one can use the Internet video streaming and twitter.

One thought on “Real time Creativity.

  1. Super! we must explain to the clients to support and adopt new creative approaches rather than sticking to the rotten methods. this video helps in making them understand about the latest platforms and utilities, because most of the clients here don’t believe until it became a hit in the west or put to implementation there.

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