Today the color “green” is the most fashionable topic in the corporate circles. NGO’s, Media and politically correct politicians have made a point to juice the juice out of the word. In a way the word is abused and bruised, may leave a bitter and ugly scar one day on the face of the earth. Faking green is worst than destroying green.
This day and age, where the world is virtually live 24×7. it is difficult to fake than ever before. It just takes a tweet to expose. People are connected and empowered. You can not close your eyes and pee in your pants thinking that the world will not notice. I have been part of many conversations in the board rooms where tokenism is the biggest remedial action. Plant five trees and PR the pictures, or conduct a painting competition to staff kids on planet earth and dump the industrial waste in the Indian ocean with eyes firmly shut. This is like murdering people and putting coins in Tirupathi Hundi.
Under the garb of CSR, stupidities are been done, which are more harmful than not doing any thing, Imagine distributing 100,000 saplings and letting people killing them by not planting or watering, will you ever do this to a puppy? than why to a plant because it can’t bark back?
Almost every product carries a sign of recycling, have any of them ever recycled? why do we become suckers to such traps? Organic and Untouched by hands are other tags. It is imposible to create anything without destruction. The intelligence lies in doing things in a permissible/ lawful manner than taking backdoor options. Today if you break anything you’ll get caught because remember your destruction is just a tweet away by the Aam Admi.
Thank god for the luminous and transparent nature of green.