FUTURE OF ADVERTISING IN THE GEM & JEWELLERY INDUSTRY


    “Shining Stars.” The regional shine nationally: A peculiar phenomenon of Indian jewellery brands. We are a nation of many cultures, a nation globally unique owing to its diversity. Over the years as I travelled the length and the breadth of this country, I realized a new world meets you every few miles. FromContinue reading “FUTURE OF ADVERTISING IN THE GEM & JEWELLERY INDUSTRY”

WorkToLiveToWork


The most inspiring idea to decongest Mumbai put in a most inspiring way by Nitesh Tiwari. And to the driving force behind the idea NandiniDais http://www.worktolivetowork.com/Support.aspx Inspired by her Secretary’s death during a rush hour railway bridge collapse of a suburban local station in Parel, a moved Nandini hated to sit idle doing nothing aboutContinue reading “WorkToLiveToWork”

“The best way to predict the future is to create it.”


A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that isContinue reading ““The best way to predict the future is to create it.””

The Long and Short of it.


Stories are the earliest forms of communication known to mankind, they have stood the test of time; we share lessons, morals, beliefs and any kind of emotion through our stories. Advertising is no different and I have always believed that advertisers are story tellers. Today as advertising is adopting the modern internet space, we areContinue reading “The Long and Short of it.”

2015 – Exploring the iceberg


2015 – Exploring the iceberg   The past years 2013, 14 we touched the ice berg with higher digital spends, long format story based ads, adoption of online shopping and flourishing of e-commerce businesses and better and more impactful government advertising. In the coming years we shall explore the iceberg and comprehend its magnitude. TheContinue reading “2015 – Exploring the iceberg”

100 Days of Action


‘A Vision without Action is just a Dream’, the thought itself is a cliché but its philosophy is deeply rooted to the very concept of being, i.e. ‘Doing’. Quite recently I happened to come across this interesting development at TED Talk. TED has risen to being a platform that mirrors the status quo, the dynamism,Continue reading “100 Days of Action”

Big Brands – Bigger Purpose


  Commitment to quality and values The above statement isn’t a mere vision statement that companies put on their walls but a mark of authority that is etched into brands like Tata and Aditya Birla Group and forms the core of each of their endeavors. Both these groups have been a beacon of trust forContinue reading “Big Brands – Bigger Purpose”

When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…


One of the perks of being in advertising is to be privy to some of the most intimate moments of the history; in retrospective I recollect one, as Sachin is hanging his boots in few days I owe it to myself to narrate this amazing event to the world. It was in 2002, while workingContinue reading “When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…”