Gandhi vs. Anna.


Anna is a simple man, so was Gandhi. Anna started by changing himself and then his village so did Gandhi. Anna preaches non-violence, so has Gandhi. Anna is a stubborn man, so was Gandhi. Anna rallied young India, so did Gandhi. Unfortunately the comparisons stop here. Anna is a Gandhian but not a Gandhi. IContinue reading “Gandhi vs. Anna.”

Power shifts in advertising.


The recent ranking of the most influential people by Brand Equity raised eyebrows and sent shockwaves thru the ranks of the industry. The veteran blackberry boys were giving way to apple tribes. Two decades back armed with management degrees from the top institutes the double-breasted blue blazer brigade took firm control of the business fromContinue reading “Power shifts in advertising.”

iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”

Being Pops.


What the heck if pretty girls call me Pops? What’s the fuch if people think I was born in the same year as Zora Sehgal ? What the hell if people try to find similarities between Balki, and me thinking that I am his Pops? What the shet if Arvind Sharma’s driver introduces me asContinue reading “Being Pops.”

Story of a tail wagging the dog.


Advertising time dictating cricketing time. Many years back my partner Chax used to have a poster in his office, which read as follows: ” If you do not find space on the floor then use the ash-trey.” the same sounds true to Indian cricket broadcasting  ” if you do not find ad spots then runContinue reading “Story of a tail wagging the dog.”

What’s in a logo? Ask GAP.


After a public outcry on the social media, “GAP” withdrew its modern logo and brought back classic blue box.  Couple of days back Airtel launched its new logo and again it’s the social media, which has been critical, harsh and unkind, before we get into merits and demerits of the opinions, lets look at whatContinue reading “What’s in a logo? Ask GAP.”

Adman, Conman and Superman.


Sometime I feel ashamed to introduce myself as creative, Ad guys are the most pompous lot they alone title themselves as creative. Tell me who is not creative? Engineers who design innovative combustion chambers are not creative? Con men of Mumbai who run ticketless travel insurance are not creative? Mothers who invent new ways ofContinue reading “Adman, Conman and Superman.”

“Bengal Tiger.” Now you see. Now you don’t.


When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger.  I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers andContinue reading ““Bengal Tiger.” Now you see. Now you don’t.”

Partnerships.


When I got married and moved to Bangalore my 70-year-old landlord and his 65-year-old wife were waiting for us at the bungalow we hired to bless us. My one week old wife was happy that a couple who were married for over 40 years are blessing us. Little we knew that the secret they were aboutContinue reading “Partnerships.”