“The best way to predict the future is to create it.”


A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that isContinue reading ““The best way to predict the future is to create it.””

The Long and Short of it.


Stories are the earliest forms of communication known to mankind, they have stood the test of time; we share lessons, morals, beliefs and any kind of emotion through our stories. Advertising is no different and I have always believed that advertisers are story tellers. Today as advertising is adopting the modern internet space, we areContinue reading “The Long and Short of it.”

Create. Collaborate and Compete.


  Advertising has become more complex today then ever before, there was a time when all channels of communications were controlled by advertising agencies but today advertising has gone through a significant change today we have more then two dozen specialist agencies specialized from creative planning to digital executions. Apart from loads of channels toContinue reading “Create. Collaborate and Compete.”

Power shifts in advertising.


The recent ranking of the most influential people by Brand Equity raised eyebrows and sent shockwaves thru the ranks of the industry. The veteran blackberry boys were giving way to apple tribes. Two decades back armed with management degrees from the top institutes the double-breasted blue blazer brigade took firm control of the business fromContinue reading “Power shifts in advertising.”

“Why advertising should be governed by principles and not by rules?”


Creativity governed by rules would lead to the death of entertainment. Daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity and story telling. Can you imagine a story without a metaphor, vivid demonstration, fantasy or a hyperbolic demonstration of human greed? BeContinue reading ““Why advertising should be governed by principles and not by rules?””

Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the “Clio” life time?


This is from my previous post, posted a couple of years back when Piyush was conferred “life time achievement award” by AAAI and now “Clio” announced that its going to honor our man, and I truly believe there is no person more deserving in the world advertising then him ( including Marcello Serpa.) Excerpts from my previous post: PiyushContinue reading “Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the “Clio” life time?”

Why green is transparent?


Today the color “green” is the most fashionable topic in the corporate circles. NGO’s, Media and politically correct politicians have made a point to juice the juice out of the word. In a way the word is abused and bruised, may leave a bitter and ugly scar one day on the face of the earth.  Faking green is worst than destroying green. ThisContinue reading “Why green is transparent?”

“Purposeful Inventions”


A purposeful invention will always find a place in people’s lives. History endorses this view; there are many great inventions like the Q-Drum, which never found a place not because the invention is not great but because it did not solve the complete problem of the people it intend to solve. I believe there areContinue reading ““Purposeful Inventions””

How to end the debate on “cult brands” v/s “iconic brands”?


  One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Any popular brand, which is not cultish, is generally considered as Iconic brand. Well does this call for debate or clarification? I am only qualified to do the former, let me tryContinue reading “How to end the debate on “cult brands” v/s “iconic brands”?”

“Anna” the ultimate HumanKind brand.


How did this 74 year old caught the imagination of Indian youth and made them rally around a 60-year-old bill and a 5000-year-old issue? Why did loads of tweet-support flood every nano-second of the agitation? Why did the most powerful television channel go on a record 240 hours of non-stop coverage almost converting news asContinue reading ““Anna” the ultimate HumanKind brand.”

Creation of Gandhi font.


Or is he a different type? In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we canContinue reading “Creation of Gandhi font.”