“Airwaves belong to the people”


India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverage to ugly money display in parliament to cricket scandals to reality shows to pink chaddies to meter jams, by making public opinion count, aam admi is the king today decides who can do what and when and how.

This is the beginning of  “Democracy 2.0”. Empowered by 650 million mobile phones loaded with FM radio’s and over 200 million traditional radio sets new revolution is about to begin in the real India from an unexpected medium called Radio.

What Facebook and Twitter are doing to urban India, radio can do to rural India, only if the government were to wake up and allow community radio to spread like wildfire.

Pandit Nehru put pressure on radio to help in “Social modernization” of independent India.  How true? Social modernization can only be achieved by debate and exchange of ideas between people, every revolution in the modern world used radio to propagate and influence people to their ideologies including Netaji Bose.

Linguistic diversity is never been respected as mush as it should in India, we have always looked at India as three-language nation: Hindi, English and Tamil. What can we do to a country where a dialect changes every 24 kms? Radio might just be the answer.

Can “Akashvani” become “Prajavani”?

Creation of Gandhi font.


Or is he a different type?

In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we can still see the shining light of humanity. Mohandas Karamchand Gandhi. A different type.

Above are the words came out of Agnello Dias when I told him about my intention to create a font for Gandhi.

” There is no god higher than truth.” is what he said and is what got imprinted in my mind  ever since I was a little boy, my grand parents always told me stories of Gandhi at bedtime, I am still a vegetarian thanks to the impression he made on me. I am just a spec in billions who follow him. Once he said “Whatever you do will be insignificant, but it is very important that you do it.”

When Indian Industrialist Vijay Mallya salvaged the pride of a nation by bringing back the priced possession of a man who owned nothing. The day New York auctioneer announced auctioning of Mahatma’s spectacles the nation put her head down in shame, as embarrassed Indian government’s  desperate attempts to stall the action failed, Mallya’s $1.8 millon came to the rescue.

His glasses has a deep significance to all Indians, when he gave away the glasses in 1930’s to an army colonel he said ” these gave me vision to free India”. Today as we live in a free India we still are slaves to violence, terrorism, untouchability, communalism and many more evils. A young nation celebrates holiday on his birthday than his wisdom as Nitesh Tiwari one of our copywriters put it.

How do we make him and his vision relevant and how do we make people try to see the world through his eyes? Than the Idea of a typeface created out of his glasses came about.

Typographers from Leo Burnett went on to create this marvelous Gandhiji font in Devanagari and the team is working overtime to launch english and other Indian languages. The website went live last night http://www.gandhijifont.com

What’s the best way to keep Gandhi’s spectacles away from auctioneers than this?


StorySelling.


Dream Merchants to storysellers, advertising creatives made the distance. As television gained popularity, it took little time to realize that viewers are interested in entertainment and not messages. This reinvention has its inspirations drawn from the human history, a simple insight of humans being exploited by religious preachers,  travellers, wise men and grand parents: People are interested in stories than preachings, events or even morals.

Epics like “Ramayan” or even “Panchatantra” amply demonstrate the apetite for stories. Take bedtime stories for example, when a kid does something wrong we wait till its bedtime to narrate a moral story. Good moral stories are like a homeopathic pills, while the sugar coating is entertainment and medicine is the moral. This enlightenment of short Panchatantra type moral stories lead to powerful 60 seconds stories in advertising.

Here is one such advertising story I love the most, This story was written by Agnello Dias while he was with Leo Burnett six years ago. Agnello has always been a story teller but he seldom used the skills in television, this time around my nagging and pushing him has resulted in this epic story for Times of India.

When DNA launched its paper in Mumbai, Times of India wanted to reiterate the paper’s rich and long association with the country, with a brief like that, one would have fallen into dramatizing rich historic events, but Agnello came up with a brilliant observation about news papers, that they bring-in good and bad news with the same emotions. True. Look at the classified columns, you’ll see an obituary ad next to celebrating birth of a child ad. These observations lead Agnello to write story of this newspaper delivering good and bad news to the same family.

Finally it’s all about telling a great story in the simplest manner with a great insight or an observation thrown in. Whether you are writing a novel, short story, feature film or even  a 60 second spot, the rules are the same: set up a conflict and resolve them in an inspiring way.

No wonder we still love homeopathic pills.

“5o die as a result of striking doctors and world’s largest democracy goes numb.”


Residents Doctors of PBM Hospital raise slogans during their strike in Bikaner on Tuesday. Photo: PTI

Shocking! If reports were to believed as of this minute over 50 patients died last 3 days due to striking doctors in western state of Rajasthan. And 1.2 billon strong Indian population has gone numb after handful of doctors held the nation to a ransom. If this is what is democracy than who wants it? How can any nation allow the emergency services to on strike? Who can assure public safety? Can paramedics/ fire/ rescue / army / police services be allowed to go on strike?

Of course everyone has a problem and a right to seek a solution. Can that be allowed to go to this extent of claiming innocent lives? Neither am I an activist nor an expert, my feet went numb when  I saw the news this evening on television. Only thing I could muster is some strength to write this blog.

I have faith in our democracy and government to take remedial action, but its too late for those who lost their lives. I can only extend my deepest condolences to the victims and strongest protest against the barbaric doctors who should have never opted for this profession.

This nation will take a long time to recover from this anesthesia.

http://timesofindia.indiatimes.com/india/Rajasthan-50-lives-lost-but-docs-continue-stir/articleshow/6511233.cms