Best Brand Acts 2010.


Most of the enlightened brands today stopped doing “Ads” and started doing “Acts”, Ads usually chest thump about how good they are and propagate their superiority in all media channels. Acts on the other hand are the deeds brands do in public domains and are neutral to paid media channels or they put up theirContinue reading “Best Brand Acts 2010.”

Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally. The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in theContinue reading “Real time Creativity.”

StorySelling.


Dream Merchants to storysellers, advertising creatives made the distance. As television gained popularity, it took little time to realize that viewers are interested in entertainment and not messages. This reinvention has its inspirations drawn from the human history, a simple insight of humans being exploited by religious preachers,  travellers, wise men and grand parents: PeopleContinue reading “StorySelling.”

“Bollywood the ugly caterpillar.”


Bollywood is going through a metamorphosis, what dominated in sixties was emotional melodramas and patriotic themes to seventies restlessness for social justices lead to the creation of “angry young-man” and eighties saw the emergence of romance  and optimism with new parallel cinema thrown in. Nineties saw the global settings of Bollywood reflecting the success of Indians abroad and Bollywood started setting stories rather than songs abroad. AndContinue reading ““Bollywood the ugly caterpillar.””