Why green is transparent?


Today the color “green” is the most fashionable topic in the corporate circles. NGO’s, Media and politically correct politicians have made a point to juice the juice out of the word. In a way the word is abused and bruised, may leave a bitter and ugly scar one day on the face of the earth.  Faking green is worst than destroying green.

This day and age, where the world is virtually live 24×7. it is difficult to fake than ever before. It just takes a tweet to expose. People are connected and empowered.  You can not close your eyes and pee in your pants thinking that the world will not notice.  I have been part of many conversations in the board rooms where tokenism is the biggest remedial action. Plant five trees and PR the pictures, or conduct a painting competition to staff kids on planet earth and dump the industrial waste in the Indian ocean with eyes firmly shut. This is like murdering people and putting coins in Tirupathi Hundi.

Under the garb of CSR, stupidities are been done, which are more harmful than not doing any thing, Imagine distributing 100,000 saplings and letting people killing them by not planting or watering, will you ever do this to a puppy? than why to a plant because it can’t bark back?

Almost every product carries a sign of recycling, have any of them ever recycled? why do we become suckers to such traps? Organic and Untouched by hands are other tags.  It is imposible to create anything without destruction. The intelligence lies in doing things in a permissible/ lawful manner than taking backdoor options. Today if you break anything you’ll get caught because remember your destruction is just a tweet away by the Aam Admi.

Thank god for the luminous and transparent nature of green.

Creation of Gandhi font.


Or is he a different type?

In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we can still see the shining light of humanity. Mohandas Karamchand Gandhi. A different type.

Above are the words came out of Agnello Dias when I told him about my intention to create a font for Gandhi.

” There is no god higher than truth.” is what he said and is what got imprinted in my mind  ever since I was a little boy, my grand parents always told me stories of Gandhi at bedtime, I am still a vegetarian thanks to the impression he made on me. I am just a spec in billions who follow him. Once he said “Whatever you do will be insignificant, but it is very important that you do it.”

When Indian Industrialist Vijay Mallya salvaged the pride of a nation by bringing back the priced possession of a man who owned nothing. The day New York auctioneer announced auctioning of Mahatma’s spectacles the nation put her head down in shame, as embarrassed Indian government’s  desperate attempts to stall the action failed, Mallya’s $1.8 millon came to the rescue.

His glasses has a deep significance to all Indians, when he gave away the glasses in 1930’s to an army colonel he said ” these gave me vision to free India”. Today as we live in a free India we still are slaves to violence, terrorism, untouchability, communalism and many more evils. A young nation celebrates holiday on his birthday than his wisdom as Nitesh Tiwari one of our copywriters put it.

How do we make him and his vision relevant and how do we make people try to see the world through his eyes? Than the Idea of a typeface created out of his glasses came about.

Typographers from Leo Burnett went on to create this marvelous Gandhiji font in Devanagari and the team is working overtime to launch english and other Indian languages.( an up-date:English, Devnagari, Tamil, Telugu and Kannada are available ) The website went live last night http://www.gandhijifont.com

What’s the best way to keep Gandhi’s spectacles away from auctioneers than this?


“Bengal Tiger.” Now you see. Now you don’t.


When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger.  I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers and media. They refuse to see animals in zoos and circuses; I had to buy bluray “Planet Earth” series for them to watch animals up-close.

I visited Sunderban National Park and Tiger Reserve in West Bengal, last weekend with my son. At last I wanted to fulfill my desire to show my son a tiger in its natural habitat than much hated zoos.  Sunderbuns is a vast delta with confluence of three great Indian rivers: Ganges, Brahmaputra and Meghna spanning over 10,000 sq kms with exquisite waterways, mudflats and numerous small mangrove islands.

I had been psyching my kid to be patient in spotting an animal (as he was set with his 200mm zoom camera to click panthera tigris tigris), our hired boat sailed hours together without any luck of spotting any other animal apart from monkeys, after six hours our guide from the forest department declared that the water tide was too high for the tigers or for that matter any animal to come out and advised us to visit in winter mornings as the animals come out toward the waters to sun bath and as the tide is usually low in the mornings.  Helplessly we headed back.


Project Tiger was launched in 1972 to conserve the nation symbol from extinction. According to my well-informed forest guide tiger population in the country came down from 3642 in 1990 to present 1411. As per the legend he adds there were over 100,000 tigers in the world a century ago. With hung jaws we listened to the expert of the world’s largest tiger populated forest.

When I posted our status of not spotting a tiger on the Facebook; one of my friends responded by saying “Pops you may not have spotted a tiger but certainly it would have spotted you” This comment left me thinking whether I should have taken my son to this fenced mangrove islands to see the most precious and endangered species at all? Why can’t we let them live the way they are meant to live? Why this voyeurism?

Last night we were lisining to David Attenborough again.

“Airwaves belong to the people”


India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverage to ugly money display in parliament to cricket scandals to reality shows to pink chaddies to meter jams, by making public opinion count, aam admi is the king today decides who can do what and when and how.

This is the beginning of  “Democracy 2.0”. Empowered by 650 million mobile phones loaded with FM radio’s and over 200 million traditional radio sets new revolution is about to begin in the real India from an unexpected medium called Radio.

What Facebook and Twitter are doing to urban India, radio can do to rural India, only if the government were to wake up and allow community radio to spread like wildfire.

Pandit Nehru put pressure on radio to help in “Social modernization” of independent India.  How true? Social modernization can only be achieved by debate and exchange of ideas between people, every revolution in the modern world used radio to propagate and influence people to their ideologies including Netaji Bose.

Linguistic diversity is never been respected as mush as it should in India, we have always looked at India as three-language nation: Hindi, English and Tamil. What can we do to a country where a dialect changes every 24 kms? Radio might just be the answer.

Can “Akashvani” become “Prajavani”?

Creation of Gandhi font.


Or is he a different type?

In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we can still see the shining light of humanity. Mohandas Karamchand Gandhi. A different type.

Above are the words came out of Agnello Dias when I told him about my intention to create a font for Gandhi.

” There is no god higher than truth.” is what he said and is what got imprinted in my mind  ever since I was a little boy, my grand parents always told me stories of Gandhi at bedtime, I am still a vegetarian thanks to the impression he made on me. I am just a spec in billions who follow him. Once he said “Whatever you do will be insignificant, but it is very important that you do it.”

When Indian Industrialist Vijay Mallya salvaged the pride of a nation by bringing back the priced possession of a man who owned nothing. The day New York auctioneer announced auctioning of Mahatma’s spectacles the nation put her head down in shame, as embarrassed Indian government’s  desperate attempts to stall the action failed, Mallya’s $1.8 millon came to the rescue.

His glasses has a deep significance to all Indians, when he gave away the glasses in 1930’s to an army colonel he said ” these gave me vision to free India”. Today as we live in a free India we still are slaves to violence, terrorism, untouchability, communalism and many more evils. A young nation celebrates holiday on his birthday than his wisdom as Nitesh Tiwari one of our copywriters put it.

How do we make him and his vision relevant and how do we make people try to see the world through his eyes? Than the Idea of a typeface created out of his glasses came about.

Typographers from Leo Burnett went on to create this marvelous Gandhiji font in Devanagari and the team is working overtime to launch english and other Indian languages. The website went live last night http://www.gandhijifont.com

What’s the best way to keep Gandhi’s spectacles away from auctioneers than this?


Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally.

The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in the modern-day with Internet it became viral and buzz marketing. Now live is the name of the game live news in the aircrafts, live tweets from the space, live television on the mobile phones, live web cams stream videos from 2940 cities across the world from 4835 cams.

What can one possibly do with this live world today apart from tweeting and chatting? Leo Burnett Chicago came up with a creative idea: They created “David on Demand” . First ever Internet controlled human being. Take a look at the video:

We all have been talking about social media and how could one leverage this for building brands? There were theories about the possibilities but no cases to demonstrate until last year when Crispin Porter & Bogusky came up with this Cannes titanium winning idea, check the video:

Creativity has the power to change the way we consume the new technologies, above cases are shinning examples of how imaginatively one can use the Internet video streaming and twitter.

Sameness syndrome.


Same to same. Ditto. Copy that. Identical similarity. Monotony. Repetition. Parity. Par. Oneness. At the least sameness have more than a dozen synonyms. Will you second that?

Sameness is a modern-day disease we all suffer from. Nearly 25 years back when I started to travel aboard, each airport, each city and its taxies, signage, people, architecture, food and currency every thing use to look, feel and smell different.

There was a visible difference between a Singapore and a Shanghai and a San Jose. London cabs to Kolkata trams to Mumbai taxies to Tokyo’s bullet trains, transport had it’s own identity in the culture of the cities.

Not long ago Paris, Zürich, Bangkok, Beijing and New Delhi were free of ugly-looking glass buildings. Today, if you take a drive on the freeways of Gurgaon, New Delhi, it feels like you are driving in the downtown of San Jose. The Hyderabad, New Delhi and Beijing airports look identical all built recently.

This sameness is every where, 50 years ago there was only one denim brand called Levi’s which sported, five pockets with rivets today there are close to 100,000 brands. We all look the same, talk the same, wear the same, smell the same even feel the same in this mass production \consumption\ pirated \ keep up with Jones \ unison era.

Not just brand identities and product designs even cities, cultures and values are been cloned today.

“ Sameness is the mother of disgust, variety the cure”