“The best way to predict the future is to create it.”


A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that isContinue reading ““The best way to predict the future is to create it.””

The Long and Short of it.


Stories are the earliest forms of communication known to mankind, they have stood the test of time; we share lessons, morals, beliefs and any kind of emotion through our stories. Advertising is no different and I have always believed that advertisers are story tellers. Today as advertising is adopting the modern internet space, we areContinue reading “The Long and Short of it.”

2015 – Exploring the iceberg


2015 – Exploring the iceberg   The past years 2013, 14 we touched the ice berg with higher digital spends, long format story based ads, adoption of online shopping and flourishing of e-commerce businesses and better and more impactful government advertising. In the coming years we shall explore the iceberg and comprehend its magnitude. TheContinue reading “2015 – Exploring the iceberg”

Create. Collaborate and Compete.


  Advertising has become more complex today then ever before, there was a time when all channels of communications were controlled by advertising agencies but today advertising has gone through a significant change today we have more then two dozen specialist agencies specialized from creative planning to digital executions. Apart from loads of channels toContinue reading “Create. Collaborate and Compete.”

iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”