2015 – Exploring the iceberg


2015 – Exploring the iceberg   The past years 2013, 14 we touched the ice berg with higher digital spends, long format story based ads, adoption of online shopping and flourishing of e-commerce businesses and better and more impactful government advertising. In the coming years we shall explore the iceberg and comprehend its magnitude. TheContinue reading “2015 – Exploring the iceberg”

“Bengal Tiger.” Now you see. Now you don’t.


When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger.  I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers andContinue reading ““Bengal Tiger.” Now you see. Now you don’t.”

Sameness syndrome.


Same to same. Ditto. Copy that. Identical similarity. Monotony. Repetition. Parity. Par. Oneness. At the least sameness have more than a dozen synonyms. Will you second that? Sameness is a modern-day disease we all suffer from. Nearly 25 years back when I started to travel aboard, each airport, each city and its taxies, signage, people,Continue reading “Sameness syndrome.”