Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally. The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in theContinue reading “Real time Creativity.”

StorySelling.


Dream Merchants to storysellers, advertising creatives made the distance. As television gained popularity, it took little time to realize that viewers are interested in entertainment and not messages. This reinvention has its inspirations drawn from the human history, a simple insight of humans being exploited by religious preachers,  travellers, wise men and grand parents: PeopleContinue reading “StorySelling.”

Neil French. King of good times.


Neil French. The most colorful advertising creative man the world has ever seen at least this part of the world. Pole dancers to sexist comments to brilliant writing to scam ads to bull fighting to cigars, he has given it all. Advertising’s very own bad boy quietly settled for a Dad’s post. I was fortunate enough to spend couple of days withContinue reading “Neil French. King of good times.”

“Indian print slipped into coma a decade ago.”


Shocking but true. What is keeping print advertising art alive is the pro-active\pro-award work. Once most loved advertising medium is dying and helplessly staring into nothingness, hopelessly waiting for a miraculous recovery. Who can kindle the hope? Kindle? Or will the Apple’s of the world pad-up for the revival of written word? Kindle and ourContinue reading ““Indian print slipped into coma a decade ago.””

Sameness syndrome.


Same to same. Ditto. Copy that. Identical similarity. Monotony. Repetition. Parity. Par. Oneness. At the least sameness have more than a dozen synonyms. Will you second that? Sameness is a modern-day disease we all suffer from. Nearly 25 years back when I started to travel aboard, each airport, each city and its taxies, signage, people,Continue reading “Sameness syndrome.”

Get paid to live in the past.


Have you ever heard about a profession that pays you to relive the memories of your childhood and of  bygone days? Well advertising does. Advertising planners and creatives thrive and make a living by generating insights and using them judiciously and at times generously for the brands. “Insights” are nothing but homegrown truths, which peopleContinue reading “Get paid to live in the past.”

Why expat creative officers do not work in India?


It is not by ­­­accident that Indian advertising had very few expats or even none I must say given our size and importance of our market post liberalization. Compare this with countries like Malaysia, Thailand, Indonesia, Philippines or even Japan, China or Korea all of them are equally sensitive to their culture and people. Why isContinue reading “Why expat creative officers do not work in India?”

“Famous brands make creatives famous.”


Young creative people often shy away from working on big brands, it is becoming extremely difficult to attract good talent to work on country’s biggest brands. The reason being: You have to work with-in a given box, younger ones wants the freedom to think freely and fit brands to their ideas than the other way round. The disciplineContinue reading ““Famous brands make creatives famous.””

India is not one country.


Contrary to popular belief India is not one country. Its several. 22 official languages , 28 states and 7 union territories, 12 different cuisine types, more than half-a-dozen religions, Thousands of dialects. Its like putting Europe and Africa together and term them as one country. Nothing Indian about India for example there is no Indian food but there is Punjabi, Rajasthani, Andhra, BengaliContinue reading “India is not one country.”