Cannes.France 2011
Tag Archives: APPLE
How to end the debate on “cult brands” v/s “iconic brands”?
One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Any popular brand, which is not cultish, is generally considered as Iconic brand. Well does this call for debate or clarification? I am only qualified to do the former, let me tryContinue reading “How to end the debate on “cult brands” v/s “iconic brands”?”
Discontinuously continuous logo design progressions.
Jet Airways and Airtel started their journey almost in the same decade (90’s), few years ago Airtel opted for a complete revamp of logo, while Jet Airways retained the logo and modernized the identity. Both the businesses are very new in India, changing consumers and the changing business objectives forced both the brands to relookContinue reading “Discontinuously continuous logo design progressions.”
