Creative v/s Media.


  Why creative agencies win media awards?   Be it Cannes or Goafest, why is it creative agencies steal the thunder from media guys? What is it about awards which brings magical enthusiasm from creative agencies? What can media brothers learn from hated separated cousins?   Believe me I am a neutral party here. IContinue reading “Creative v/s Media.”

DeBundleling to ReBundleling.


Everyone needs to reinvent him or herself every now and then to make him or her relevant to the changing environment around us.  Human needs or brand needs, business needs or even nations are no different from each other. Early nineties were the most frenziest times I have ever seen in my 33 odd yearsContinue reading “DeBundleling to ReBundleling.”

Being Pops.


What the heck if pretty girls call me Pops? What’s the fuch if people think I was born in the same year as Zora Sehgal ? What the hell if people try to find similarities between Balki, and me thinking that I am his Pops? What the shet if Arvind Sharma’s driver introduces me asContinue reading “Being Pops.”

Story of a tail wagging the dog.


Advertising time dictating cricketing time. Many years back my partner Chax used to have a poster in his office, which read as follows: ” If you do not find space on the floor then use the ash-trey.” the same sounds true to Indian cricket broadcasting  ” if you do not find ad spots then runContinue reading “Story of a tail wagging the dog.”

Best Brand Acts 2010.


Most of the enlightened brands today stopped doing “Ads” and started doing “Acts”, Ads usually chest thump about how good they are and propagate their superiority in all media channels. Acts on the other hand are the deeds brands do in public domains and are neutral to paid media channels or they put up theirContinue reading “Best Brand Acts 2010.”

What’s in a logo? Ask GAP.


After a public outcry on the social media, “GAP” withdrew its modern logo and brought back classic blue box.  Couple of days back Airtel launched its new logo and again it’s the social media, which has been critical, harsh and unkind, before we get into merits and demerits of the opinions, lets look at whatContinue reading “What’s in a logo? Ask GAP.”

Adman, Conman and Superman.


Sometime I feel ashamed to introduce myself as creative, Ad guys are the most pompous lot they alone title themselves as creative. Tell me who is not creative? Engineers who design innovative combustion chambers are not creative? Con men of Mumbai who run ticketless travel insurance are not creative? Mothers who invent new ways ofContinue reading “Adman, Conman and Superman.”

“Bengal Tiger.” Now you see. Now you don’t.


When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger.  I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers andContinue reading ““Bengal Tiger.” Now you see. Now you don’t.”

Partnerships.


When I got married and moved to Bangalore my 70-year-old landlord and his 65-year-old wife were waiting for us at the bungalow we hired to bless us. My one week old wife was happy that a couple who were married for over 40 years are blessing us. Little we knew that the secret they were aboutContinue reading “Partnerships.”

“Airwaves belong to the people”


India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverageContinue reading ““Airwaves belong to the people””

Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally. The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in theContinue reading “Real time Creativity.”