“Purposeful Inventions”


A purposeful invention will always find a place in people’s lives. History endorses this view; there are many great inventions like the Q-Drum, which never found a place not because the invention is not great but because it did not solve the complete problem of the people it intend to solve. I believe there areContinue reading ““Purposeful Inventions””

How to end the debate on “cult brands” v/s “iconic brands”?


  One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Any popular brand, which is not cultish, is generally considered as Iconic brand. Well does this call for debate or clarification? I am only qualified to do the former, let me tryContinue reading “How to end the debate on “cult brands” v/s “iconic brands”?”

“Anna” the ultimate HumanKind brand.


How did this 74 year old caught the imagination of Indian youth and made them rally around a 60-year-old bill and a 5000-year-old issue? Why did loads of tweet-support flood every nano-second of the agitation? Why did the most powerful television channel go on a record 240 hours of non-stop coverage almost converting news asContinue reading ““Anna” the ultimate HumanKind brand.”

Creation of Gandhi font.


Or is he a different type? In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we canContinue reading “Creation of Gandhi font.”

iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”

Why do we miss our middle-class-ness?


Somewhere down the lane, without you realizing success changes your life. While success\money\technology brings lots of new excitement, experiences fulfilling newer needs and desires, it also reduces lot of joys of middle-class life to memories of the past. Hear are a few middle-class moments we all deeply miss: Sharing ill-fitted cloths of your elder brotherContinue reading “Why do we miss our middle-class-ness?”

Creative v/s Media.


  Why creative agencies win media awards?   Be it Cannes or Goafest, why is it creative agencies steal the thunder from media guys? What is it about awards which brings magical enthusiasm from creative agencies? What can media brothers learn from hated separated cousins?   Believe me I am a neutral party here. IContinue reading “Creative v/s Media.”

DeBundleling to ReBundleling.


Everyone needs to reinvent him or herself every now and then to make him or her relevant to the changing environment around us.  Human needs or brand needs, business needs or even nations are no different from each other. Early nineties were the most frenziest times I have ever seen in my 33 odd yearsContinue reading “DeBundleling to ReBundleling.”

Being Pops.


What the heck if pretty girls call me Pops? What’s the fuch if people think I was born in the same year as Zora Sehgal ? What the hell if people try to find similarities between Balki, and me thinking that I am his Pops? What the shet if Arvind Sharma’s driver introduces me asContinue reading “Being Pops.”

Story of a tail wagging the dog.


Advertising time dictating cricketing time. Many years back my partner Chax used to have a poster in his office, which read as follows: ” If you do not find space on the floor then use the ash-trey.” the same sounds true to Indian cricket broadcasting  ” if you do not find ad spots then runContinue reading “Story of a tail wagging the dog.”

Best Brand Acts 2010.


Most of the enlightened brands today stopped doing “Ads” and started doing “Acts”, Ads usually chest thump about how good they are and propagate their superiority in all media channels. Acts on the other hand are the deeds brands do in public domains and are neutral to paid media channels or they put up theirContinue reading “Best Brand Acts 2010.”