“The best way to predict the future is to create it.”


A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that isContinue reading ““The best way to predict the future is to create it.””

So what if we can not beat them in football?


2013 is a very special year for Cannes lions as the festival completes sixty amazing years of celebrating creativity, India joined the party late but nonetheless quickly made an impact with Fevicol in late 90’s thanks to Piyush and his talented brother, Fevicol went on to become an icon for Indian creativity till Times ofContinue reading “So what if we can not beat them in football?”

Power shifts in advertising.


The recent ranking of the most influential people by Brand Equity raised eyebrows and sent shockwaves thru the ranks of the industry. The veteran blackberry boys were giving way to apple tribes. Two decades back armed with management degrees from the top institutes the double-breasted blue blazer brigade took firm control of the business fromContinue reading “Power shifts in advertising.”