When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…


One of the perks of being in advertising is to be privy to some of the most intimate moments of the history; in retrospective I recollect one, as Sachin is hanging his boots in few days I owe it to myself to narrate this amazing event to the world. It was in 2002, while workingContinue reading “When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…”

A billion rapists.


    Each time a criminal been elected A nation is been raped.   Each time a businessman extend a bribe A nation is been raped.   Each time a commuter in a metro becomes a mute spectator to eve teasing A nation is been raped.   Each time a biker jumps a red signalContinue reading “A billion rapists.”

Gandhi vs. Anna.


Anna is a simple man, so was Gandhi. Anna started by changing himself and then his village so did Gandhi. Anna preaches non-violence, so has Gandhi. Anna is a stubborn man, so was Gandhi. Anna rallied young India, so did Gandhi. Unfortunately the comparisons stop here. Anna is a Gandhian but not a Gandhi. IContinue reading “Gandhi vs. Anna.”

Power shifts in advertising.


The recent ranking of the most influential people by Brand Equity raised eyebrows and sent shockwaves thru the ranks of the industry. The veteran blackberry boys were giving way to apple tribes. Two decades back armed with management degrees from the top institutes the double-breasted blue blazer brigade took firm control of the business fromContinue reading “Power shifts in advertising.”

“Purposeful Inventions”


A purposeful invention will always find a place in people’s lives. History endorses this view; there are many great inventions like the Q-Drum, which never found a place not because the invention is not great but because it did not solve the complete problem of the people it intend to solve. I believe there areContinue reading ““Purposeful Inventions””

“Ganesh” most loved god by people. And most fascinated by artist.


Today Hindus celebrate the festival of “Ganesh Chaturti”, where Lord Ganesh was made head of all deities by his father Lord Shiva, religion apart, Ganesh the half elephant- half human, short, fat and has rat (rodent) as his vehicle is the most loved god in India, he cuts across all religious and physical boundaries. In Bangkok or Barampur  no businessContinue reading ““Ganesh” most loved god by people. And most fascinated by artist.”

“Anna” the ultimate HumanKind brand.


How did this 74 year old caught the imagination of Indian youth and made them rally around a 60-year-old bill and a 5000-year-old issue? Why did loads of tweet-support flood every nano-second of the agitation? Why did the most powerful television channel go on a record 240 hours of non-stop coverage almost converting news asContinue reading ““Anna” the ultimate HumanKind brand.”

Creation of Gandhi font.


Or is he a different type? In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we canContinue reading “Creation of Gandhi font.”

iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”

Creative v/s Media.


  Why creative agencies win media awards?   Be it Cannes or Goafest, why is it creative agencies steal the thunder from media guys? What is it about awards which brings magical enthusiasm from creative agencies? What can media brothers learn from hated separated cousins?   Believe me I am a neutral party here. IContinue reading “Creative v/s Media.”

DeBundleling to ReBundleling.


Everyone needs to reinvent him or herself every now and then to make him or her relevant to the changing environment around us.  Human needs or brand needs, business needs or even nations are no different from each other. Early nineties were the most frenziest times I have ever seen in my 33 odd yearsContinue reading “DeBundleling to ReBundleling.”

Being Pops.


What the heck if pretty girls call me Pops? What’s the fuch if people think I was born in the same year as Zora Sehgal ? What the hell if people try to find similarities between Balki, and me thinking that I am his Pops? What the shet if Arvind Sharma’s driver introduces me asContinue reading “Being Pops.”