“The best way to predict the future is to create it.”


A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that isContinue reading ““The best way to predict the future is to create it.””

The Long and Short of it.


Stories are the earliest forms of communication known to mankind, they have stood the test of time; we share lessons, morals, beliefs and any kind of emotion through our stories. Advertising is no different and I have always believed that advertisers are story tellers. Today as advertising is adopting the modern internet space, we areContinue reading “The Long and Short of it.”

A Son’s Father


Often the phrases, ‘A father’s son’ or ‘like father, like son’ have been heard, each defining how a son grows up to emulate and be like his father. In the world of conventionalities, this is a conventional virtue – ‘being like your father’. We will meet many who are their father’s son’, but today onContinue reading “A Son’s Father”

Big Brands – Bigger Purpose


  Commitment to quality and values The above statement isn’t a mere vision statement that companies put on their walls but a mark of authority that is etched into brands like Tata and Aditya Birla Group and forms the core of each of their endeavors. Both these groups have been a beacon of trust forContinue reading “Big Brands – Bigger Purpose”

When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…


One of the perks of being in advertising is to be privy to some of the most intimate moments of the history; in retrospective I recollect one, as Sachin is hanging his boots in few days I owe it to myself to narrate this amazing event to the world. It was in 2002, while workingContinue reading “When you witness Tendulkar getting out along with Waqar Younis, Shaun Pollack, Stephen Fleming and Carl Hooper…”

So what if we can not beat them in football?


2013 is a very special year for Cannes lions as the festival completes sixty amazing years of celebrating creativity, India joined the party late but nonetheless quickly made an impact with Fevicol in late 90’s thanks to Piyush and his talented brother, Fevicol went on to become an icon for Indian creativity till Times ofContinue reading “So what if we can not beat them in football?”

Super bowl: SuperSpecial-2013


This is the most anticipated event of American football for all professional football lovers across the world. For lesser mortals like me who would never trade his Cricket religion for any game in the world, this event indeed is special for not football but for advertising. In good old times in India around “Ramanyan” timeContinue reading “Super bowl: SuperSpecial-2013”

Create. Collaborate and Compete.


  Advertising has become more complex today then ever before, there was a time when all channels of communications were controlled by advertising agencies but today advertising has gone through a significant change today we have more then two dozen specialist agencies specialized from creative planning to digital executions. Apart from loads of channels toContinue reading “Create. Collaborate and Compete.”

Gandhi vs. Anna.


Anna is a simple man, so was Gandhi. Anna started by changing himself and then his village so did Gandhi. Anna preaches non-violence, so has Gandhi. Anna is a stubborn man, so was Gandhi. Anna rallied young India, so did Gandhi. Unfortunately the comparisons stop here. Anna is a Gandhian but not a Gandhi. IContinue reading “Gandhi vs. Anna.”