A billion rapists.


    Each time a criminal been elected A nation is been raped.   Each time a businessman extend a bribe A nation is been raped.   Each time a commuter in a metro becomes a mute spectator to eve teasing A nation is been raped.   Each time a biker jumps a red signalContinue reading “A billion rapists.”

Create. Collaborate and Compete.


  Advertising has become more complex today then ever before, there was a time when all channels of communications were controlled by advertising agencies but today advertising has gone through a significant change today we have more then two dozen specialist agencies specialized from creative planning to digital executions. Apart from loads of channels toContinue reading “Create. Collaborate and Compete.”

Gandhi vs. Anna.


Anna is a simple man, so was Gandhi. Anna started by changing himself and then his village so did Gandhi. Anna preaches non-violence, so has Gandhi. Anna is a stubborn man, so was Gandhi. Anna rallied young India, so did Gandhi. Unfortunately the comparisons stop here. Anna is a Gandhian but not a Gandhi. IContinue reading “Gandhi vs. Anna.”

“Why advertising should be governed by principles and not by rules?”


Creativity governed by rules would lead to the death of entertainment. Daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity and story telling. Can you imagine a story without a metaphor, vivid demonstration, fantasy or a hyperbolic demonstration of human greed? BeContinue reading ““Why advertising should be governed by principles and not by rules?””

Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the “Clio” life time?


This is from my previous post, posted a couple of years back when Piyush was conferred “life time achievement award” by AAAI and now “Clio” announced that its going to honor our man, and I truly believe there is no person more deserving in the world advertising then him ( including Marcello Serpa.) Excerpts from my previous post: PiyushContinue reading “Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the “Clio” life time?”

“Ganesh” most loved god by people. And most fascinated by artist.


Today Hindus celebrate the festival of “Ganesh Chaturti”, where Lord Ganesh was made head of all deities by his father Lord Shiva, religion apart, Ganesh the half elephant- half human, short, fat and has rat (rodent) as his vehicle is the most loved god in India, he cuts across all religious and physical boundaries. In Bangkok or Barampur  no businessContinue reading ““Ganesh” most loved god by people. And most fascinated by artist.”

“Anna” the ultimate HumanKind brand.


How did this 74 year old caught the imagination of Indian youth and made them rally around a 60-year-old bill and a 5000-year-old issue? Why did loads of tweet-support flood every nano-second of the agitation? Why did the most powerful television channel go on a record 240 hours of non-stop coverage almost converting news asContinue reading ““Anna” the ultimate HumanKind brand.”

Creation of Gandhi font.


Or is he a different type? In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we canContinue reading “Creation of Gandhi font.”

iPad painting : T20 of art?


Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”

Why do we miss our middle-class-ness?


Somewhere down the lane, without you realizing success changes your life. While success\money\technology brings lots of new excitement, experiences fulfilling newer needs and desires, it also reduces lot of joys of middle-class life to memories of the past. Hear are a few middle-class moments we all deeply miss: Sharing ill-fitted cloths of your elder brotherContinue reading “Why do we miss our middle-class-ness?”

DeBundleling to ReBundleling.


Everyone needs to reinvent him or herself every now and then to make him or her relevant to the changing environment around us.  Human needs or brand needs, business needs or even nations are no different from each other. Early nineties were the most frenziest times I have ever seen in my 33 odd yearsContinue reading “DeBundleling to ReBundleling.”