Adman, Conman and Superman.


Sometime I feel ashamed to introduce myself as creative, Ad guys are the most pompous lot they alone title themselves as creative. Tell me who is not creative? Engineers who design innovative combustion chambers are not creative? Con men of Mumbai who run ticketless travel insurance are not creative? Mothers who invent new ways ofContinue reading “Adman, Conman and Superman.”

“Bengal Tiger.” Now you see. Now you don’t.


When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger.  I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers andContinue reading ““Bengal Tiger.” Now you see. Now you don’t.”

Partnerships.


When I got married and moved to Bangalore my 70-year-old landlord and his 65-year-old wife were waiting for us at the bungalow we hired to bless us. My one week old wife was happy that a couple who were married for over 40 years are blessing us. Little we knew that the secret they were aboutContinue reading “Partnerships.”

“Airwaves belong to the people”


India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverageContinue reading ““Airwaves belong to the people””

Creation of Gandhi font.


Or is he a different type? In hatred he saw love. In fear, courage. In weakness he saw strength. And in violence, truth. In cruelty he saw kindness. In anger he saw humanity. And in struggle, he saw peace. He saw things through his soul that are invisible to the eye. Yet through his eyes, we canContinue reading “Creation of Gandhi font.”

Real time Creativity.


World is changing every nano second. Internet made it possible to live live. Every word you utter can spread like wildfire. Recently a tweet forced a minister resign, it takes few seconds to trend globally. The original real-time communication was word of mouth. Religion used this form to perfection and then the kings; in theContinue reading “Real time Creativity.”

StorySelling.


Dream Merchants to storysellers, advertising creatives made the distance. As television gained popularity, it took little time to realize that viewers are interested in entertainment and not messages. This reinvention has its inspirations drawn from the human history, a simple insight of humans being exploited by religious preachers,  travellers, wise men and grand parents: PeopleContinue reading “StorySelling.”

Neil French. King of good times.


Neil French. The most colorful advertising creative man the world has ever seen at least this part of the world. Pole dancers to sexist comments to brilliant writing to scam ads to bull fighting to cigars, he has given it all. Advertising’s very own bad boy quietly settled for a Dad’s post. I was fortunate enough to spend couple of days withContinue reading “Neil French. King of good times.”

“Indian print slipped into coma a decade ago.”


Shocking but true. What is keeping print advertising art alive is the pro-active\pro-award work. Once most loved advertising medium is dying and helplessly staring into nothingness, hopelessly waiting for a miraculous recovery. Who can kindle the hope? Kindle? Or will the Apple’s of the world pad-up for the revival of written word? Kindle and ourContinue reading ““Indian print slipped into coma a decade ago.””

Sameness syndrome.


Same to same. Ditto. Copy that. Identical similarity. Monotony. Repetition. Parity. Par. Oneness. At the least sameness have more than a dozen synonyms. Will you second that? Sameness is a modern-day disease we all suffer from. Nearly 25 years back when I started to travel aboard, each airport, each city and its taxies, signage, people,Continue reading “Sameness syndrome.”