Get paid to live in the past.


Have you ever heard about a profession that pays you to relive the memories of your childhood and of  bygone days? Well advertising does. Advertising planners and creatives thrive and make a living by generating insights and using them judiciously and at times generously for the brands. “Insights” are nothing but homegrown truths, which peopleContinue reading “Get paid to live in the past.”

Why expat creative officers do not work in India?


It is not by ­­­accident that Indian advertising had very few expats or even none I must say given our size and importance of our market post liberalization. Compare this with countries like Malaysia, Thailand, Indonesia, Philippines or even Japan, China or Korea all of them are equally sensitive to their culture and people. Why isContinue reading “Why expat creative officers do not work in India?”

“Ganesh” most loved god by people. And most fascinated by artist.


Today Hindus celebrate the festival of “Ganesh Chaturti”, where Lord Ganesh was made head of all deities by his father Lord Shiva, religion apart, Ganesh the half elephant- half human, short, fat and has rat as his vehicle is the most loved god in India, he cuts across all religious and physical boundaries. In Bangkok or Barampur  no business isContinue reading ““Ganesh” most loved god by people. And most fascinated by artist.”

“Famous brands make creatives famous.”


Young creative people often shy away from working on big brands, it is becoming extremely difficult to attract good talent to work on country’s biggest brands. The reason being: You have to work with-in a given box, younger ones wants the freedom to think freely and fit brands to their ideas than the other way round. The disciplineContinue reading ““Famous brands make creatives famous.””

“5o die as a result of striking doctors and world’s largest democracy goes numb.”


Residents Doctors of PBM Hospital raise slogans during their strike in Bikaner on Tuesday. Photo: PTI Shocking! If reports were to believed as of this minute over 50 patients died last 3 days due to striking doctors in western state of Rajasthan. And 1.2 billon strong Indian population has gone numb after handful of doctors held theContinue reading ““5o die as a result of striking doctors and world’s largest democracy goes numb.””

“Bollywood the ugly caterpillar.”


Bollywood is going through a metamorphosis, what dominated in sixties was emotional melodramas and patriotic themes to seventies restlessness for social justices lead to the creation of “angry young-man” and eighties saw the emergence of romance  and optimism with new parallel cinema thrown in. Nineties saw the global settings of Bollywood reflecting the success of Indians abroad and Bollywood started setting stories rather than songs abroad. AndContinue reading ““Bollywood the ugly caterpillar.””

Why green is transparent?


Today the color “green” is the most fashionable topic in the corporate circles. NGO’s, Media and politically correct politicians have made a point to juice the juice out of the word. In a way the word is abused and bruised, may leave a bitter and ugly scar one day on the face of the earth.  Faking green is worst than destroying green. ThisContinue reading “Why green is transparent?”

India is not one country.


Contrary to popular belief India is not one country. Its several. 22 official languages , 28 states and 7 union territories, 12 different cuisine types, more than half-a-dozen religions, Thousands of dialects. Its like putting Europe and Africa together and term them as one country. Nothing Indian about India for example there is no Indian food but there is Punjabi, Rajasthani, Andhra, BengaliContinue reading “India is not one country.”