FUTURE OF ADVERTISING IN THE GEM & JEWELLERY INDUSTRY


    “Shining Stars.” The regional shine nationally: A peculiar phenomenon of Indian jewellery brands. We are a nation of many cultures, a nation globally unique owing to its diversity. Over the years as I travelled the length and the breadth of this country, I realized a new world meets you every few miles. FromContinue reading “FUTURE OF ADVERTISING IN THE GEM & JEWELLERY INDUSTRY”

2015 – Exploring the iceberg


2015 – Exploring the iceberg   The past years 2013, 14 we touched the ice berg with higher digital spends, long format story based ads, adoption of online shopping and flourishing of e-commerce businesses and better and more impactful government advertising. In the coming years we shall explore the iceberg and comprehend its magnitude. TheContinue reading “2015 – Exploring the iceberg”