Super bowl: SuperSpecial-2013


This is the most anticipated event of American football for all professional football lovers across the world. For lesser mortals like me who would never trade his Cricket religion for any game in the world, this event indeed is special for not football but for advertising. In good old times in India around “Ramanyan” timeContinue reading “Super bowl: SuperSpecial-2013”

How to end the debate on “cult brands” v/s “iconic brands”?


  One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Any popular brand, which is not cultish, is generally considered as Iconic brand. Well does this call for debate or clarification? I am only qualified to do the former, let me tryContinue reading “How to end the debate on “cult brands” v/s “iconic brands”?”